Marketing plan Assignment Example | Topics and Well Written Essays - 500 words - 2

Marketing plan - Assignment Example We will introduce the new notebook, The Book-It Note, with penetration pricing and formidable advertising. We will also employ extensive distribution, which will translate to increased revenue and growth rate. Those over 31 years of age purchase relatively over 50 percent of all the notebooks as shown in the table above. Purchase of notebooks is also supposed to be dependent on gender. Normally, women purchase notebooks more than men do. However, the trend changes when the group in question is around 35 years of age or older. The current generation of young men is used to smartphone apps more than ladies are meaning that they may not be a very good set of The Book-It Note customers. For female student customers, their attention to aesthetic may require that we make the notebook a little appealing with vibrant colors. However, The Book-It Note is generally plain and neat eliminating any distractions while using it. Within the consumer market, we identify middle and upper-income professionals who normally have very tight schedules and their professions demand that they do not forget things they have discussed throughout the day or worse still, forget future meetings. The intricacy involved in using phones to record notes or noting down future appointments plus the possibility that the phone discharges or may lose data require more ‘tangible’ places to note down important information. The classical notebook is normally the best for this purpose. To reach this market, we will employ sales and marketing agents who will be visiting people in their offices and informing them of our innovative

Personality Essay Example | Topics and Well Written Essays - 750 words

Personality - Essay Example Summary of the journal article The article begins with a brief introduction about the process of cognitive development and the changes happened in human brain anatomy and psychology across childhood and adolescence. It illustrates about different areas development process like neuro-anatomical development of the human brain, functional organization of the developing human brain, development of human brain connectivity, performance differences versus maturational differences and cortical organization with learning. Existing neuro-imaging methods and studies give information about cognitive and neural changes underlying human development. But this information is not sufficient for explaining brain structure and function. MRI based anatomical studies highlights various structural changes with development over the period of childhood and adolescence. The study explains various stages of changing in numerical status. Sub serving primary functions like sensory and motor systems come first. Secondly, sequential and parietal connection cortices related with basic language skills and spatial attention maturing appears. Higher order association areas including prefrontal and lateral temporal cortices, language process and sensory motor processor comes in final (Casey et al. 2). The study clearly mentions that structural changes that happened in human brain affect the cognitive development and behavior formation. Association between structural maturation and memory function is identified through the using of neuropsychological measures. The study offers detailed discussion about the functional organization of the developing human brain. It reveals that the development of prefrontal cortex plays an important role in the maturation of higher cognitive abilities. Mature cognition is related with the ability to filter and ignore irrelevant information. The ability to filter unimportant information continues to develop first two decades of a child’s life. Children with a strong response inhibition did not collect the same prefrontal region as those active by adults and they received a subset of same posterior areas. Children with poor response inhibition did not activate that subset of same posterior areas. The significance of tracking cortical changes in human brains over time is most evident in the area of higher research. The study concludes with some notable concepts and viewpoints about the process of maturation and cognitive development. Brain regions associated with more basic and important functions like motor and sensory processes mature first, control of thought and actions followed next. This way of development is paralleled by a change from disperse to more focal recruitment of cortical regions with cognitive development and learning process. The article illustrates cognitive developments and neurological changes happened in human brain. Authors put forward relevant thesis for the paper which facilitates reliability and authenticity. T hey introduces the thesis statement that neurological changes which occurred in human brain affect the cognitive developments and both of them have significant role in development process. The entire paper is developed through analyzing the key words and phrases which mentioned in the thesis statement. The methodology mainly consists of literature review and the paper draws its conclusion from the vast number of literature. Previous studies about MRI-based anatomical researches, MRI- morphometric